Visual identity & artwork.
Independent creative work by Steven Jolicoeur in Winnipeg.
Campfire Club
Fictional brand study · 2026
A woodland world, from identity to launch.
A family-adventure café imagined for children to explore and grown-ups to unwind. A playful identity carried through a colour and type system, website, storefront and campaign.
Human creative direction by Steven Jolicoeur. AI-only concept production.
Explore project
The brief
Create a welcoming woodland adventure café with enough wonder for children and a calm, considered feel for adults.
The direction
Moss and Oat set a warm, natural base, with small Spark Gold accents. Playful lettering and a round-pupil owl bring character; Fraunces and DM Sans keep the supporting typography grown-up and readable.
The study
Logo and palette, supporting typography, a private website concept, storefront mockup, launch artwork and birthday flyer. A fictional demonstration, with no client commission, real venue or measured business results.
Logo & woodland palette
Launch artwork
Birthday flyer
Blacktop Coffee Co.
Fictional concept branding & mockups · 2026
Coffee for the road ahead.
A road-trip coffee concept built around mountain scenery, a winding-road emblem and a black, cream and warm-gold palette.
Concept branding and visual mockups. No real business, client launch or measured results.
Explore project
One identity, imagined across touchpoints
A logo concept extended into packaging, roadside signage, advertising and a mobile website mockup. The website image is a visual concept, not a functioning website. Product and origin claims shown in the advertising are fictional concept copy.
Logo concept
Roadside sign mockup
Advertising concept
Mobile website mockup
Assiniboine Park Railroad
Spooky Halloween Express
AI-assisted supporter artwork for Assiniboine Park Railroad’s Halloween event. Shared by the railroad with Jolicre8 credit.
Explore project
Logo & tagline concept
Personal concept study. Not an official rebrand.
Barks N’ Purrs
Storefront sign layout
Logo design and storefront sign layout for Barks N’ Purrs Pet Store.
Explore project
Logo design
Gold line art brings a dog, cat and heart together above the store’s name.
Antler World · Early proposal
An early logo proposal for the business’s previous name, Antler World, before Steven learned they were switching to Barks N’ Purrs.
Selected logo work
Auntie Betty’s
Logo design, developed from a client-supplied sketch.
AutoShark
Logo design.
Prairie Bear Tree Services
Logo design. Clean reconstruction from the original photo.
Explore logo projects
Auntie Betty’s
The client-supplied sketch that informed the finished logo.
AutoShark
An optional AI-generated variation, shown separately from the logo design.
Prairie Bear Tree Services
An optional AI-generated variation, shown separately from the reconstructed logo.
Logo explorations
Teal canine mark
Personal logo concept · Curved forms and tonal depth.
Blue geometric mark
Personal logo concept · Facets, symmetry and negative space.
Premier Cannabis Boutique
Personal logo concept · Ornamental gold on black.
Luna Bloom
Personal concept · Visual identity & social content
A little lunar diary.
A diary-style Instagram brand concept, pairing moon imagery with a quiet, reflective tone.
The original idea was to grow into fragrance and feminine lifestyle products. Shown here as an early personal concept; no products were launched.
Explore project
A mood for the diary
Warm gold, deep plum and soft moonlight connect the identity icon with two imagined social posts.
Moon diary · Social post concept
Waiting to bloom · Social post concept
MOODCACHE Neon
Custom home-screen icon theme & website prototype
A personal project spanning visual direction, icon styling and the web experience.
Explore project
About
I’m Steven Jolicoeur, the creative behind Jolicre8 in Winnipeg. I work across visual identity, artwork and sign design, using AI as part of my process to explore imagery and develop ideas.
steven@jolicre8.com