Visual identity & artwork.
Independent creative work by Steven Jolicoeur in Winnipeg.
Campfire Club
Fictional brand study · 2026
A woodland world, from identity to launch.
A family-adventure café imagined for children to explore and grown-ups to unwind. A playful identity carried through a colour and type system, website, storefront and campaign.
Human creative direction by Steven Jolicoeur. AI-only concept production.
Explore project
The brief
Create a welcoming woodland adventure café with enough wonder for children and a calm, considered feel for adults.
The direction
Moss and Oat set a warm, natural base, with small Spark Gold accents. Playful lettering and a round-pupil owl bring character; Fraunces and DM Sans keep the supporting typography grown-up and readable.
The study
Logo and palette, supporting typography, a private website concept, storefront mockup, launch artwork and birthday flyer. A fictional demonstration, with no client commission, real venue or measured business results.
Logo & woodland palette
Launch artwork
Birthday flyer
Assiniboine Park Railroad
Spooky Halloween Express
AI-assisted supporter artwork for Assiniboine Park Railroad’s Halloween event. Shared by the railroad with Jolicre8 credit.
Explore project
Logo & tagline concept
Personal concept study. Not an official rebrand.
Barks N’ Purrs
Storefront sign layout
Logo design and storefront sign layout for Barks N’ Purrs Pet Store.
Explore project
Logo design
Gold line art brings a dog, cat and heart together above the store’s name.
Selected logo work
Auntie Betty’s
Logo design, developed from a client-supplied sketch.
AutoShark
Logo design.
Prairie Bear Tree Services
Logo design. Clean reconstruction from the original photo.
Explore logo projects
Auntie Betty’s
The client-supplied sketch that informed the finished logo.
AutoShark
An optional AI-generated variation, shown separately from the logo design.
Prairie Bear Tree Services
An optional AI-generated variation, shown separately from the reconstructed logo.
MOODCACHE Neon
Custom home-screen icon theme & website prototype
A personal project spanning visual direction, icon styling and the web experience.
Explore project
About
I’m Steven Jolicoeur, the creative behind Jolicre8 in Winnipeg. I work across visual identity, artwork and sign design, using AI as part of my process to explore imagery and develop ideas.
steven@jolicre8.com